

Sony had a 5 percent share of the smart TV market in Q1 2022. Counterpoint also claimed that the share of smaller brands such as BPL, Haier, Toshiba, and Sansui had increased during the quarter.

While Xiaomi led the smart TV market during the quarter with a 14.3 percent share, followed by Samsung at 13.1 percent. We hope to be positioned below LG, Samsung, Sony, (in terms of market share) in order to offer our customers a very good product.”Īiwa India's TV market entry comes at a time when the share of smart TVs in India’s overall TV market grew 33 percent YoY in Q1 2022 to reach its highest ever at 89 percent, according to the latest research from Counterpoint’s IoT Service. And this is a world-class, fully equipped product. We have a price advantage from customers from Sony by 20-30 percent. Aiwa, being a Japanese brand, one aspect is (our) relationship with Google (for this) real Android 11 product.
